House Buying and Selling Guide
STEP 4
MARKETING YOUR HOME
Marketing your home effectively involves strategic steps that mirror the five essential stages of property buying and selling. First, a comprehensive evaluation of your home is conducted, including a detailed analysis of its condition, market value, and competitive positioning within the neighborhood. Next, thorough due diligence is performed, ensuring that all property records are in order, and any necessary repairs or upgrades are identified to enhance the home's appeal. Financial aspects are carefully considered, such as pricing strategy and potential ROI, to attract the right buyers. Legal compliance is ensured by reviewing all necessary contracts and disclosures, providing transparency and building buyer confidence. Finally, a robust marketing plan is implemented, utilizing high-quality photos, virtual tours, online listings, and open houses, along with leveraging a network of real estate professionals to maximize exposure. By following these steps, your home is positioned to attract serious buyers and achieve a successful sale.
Utilizing cutting-edge marketing techniques, Gene Brazzell employs high-quality photos, virtual tours, and extensive online listings to showcase your property in the best light. He leverages his extensive network of real estate professionals, tapping into various channels to maximize exposure. Open houses and targeted advertising campaigns further boost visibility, reaching potential buyers effectively. Gene’s proactive and strategic approach ensures your home garners significant interest, leading to a fast and successful transaction. By following these well-defined marketing steps, Gene Brazzell ensures a seamless and rewarding experience for his clients, culminating in quick and successful property sales.
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 104 through 113 are important as they are critical to marketing your home.
Steps 104 - 113
- Counsel you on offers, explain merits and weakness of each component of each offer.
- Email or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made if possible).
- Obtain pre-qualification letter on buyer from Loan Officer.
- Confirm buyer is pre-qualified by reviewing pre-qualification letter and calling Loan Officer, if possible.
- Negotiate highest price and best terms for you and your situation.
- Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
- When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent.
- Email or hand deliver copies of contract and all Addendums to closing title company.
- Verify earnest money is promptly submitted to the escrow agent.
- Deliver copies of fully signed Offer to Purchase contract to you.
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 114 through 123 are important as they are critical to completing the sale of your home.
Steps 114 - 123
- Email/deliver copies of Offer to Purchase contract to Selling Agent.
- Email/deliver copies of Offer to Purchase contract to lender.
- Provide copies of signed Offer to Purchase contract for office file and save electronically.
- Provide copies of signed Offer to Closing attorney.
- Advise you in handling any additional offers to purchase that may be submitted between contract and closing.
- Change status in MLS to “Under Contract.”
- Assist buyer with obtaining financing, if applicable and follow-up as necessary.
- Coordinate home inspection and handle contingencies, if any.
- Contact lender weekly to ensure processing is on track.
- Relay final approval of buyer’s loan application to you.
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 124 through 53 are important as they are critical to completing the sale of your home.
Steps 124 - 133
- Review home inspector’s report.
- Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.
- Schedule Appraisal.
- Provide comparable sales used in market pricing to Appraiser.
- Follow-Up on Appraisal.
- Coordinate closing process with buyer’s agent and lender.
- Update closing forms and files.
- Ensure all parties have all forms and information needed to close the sale.
- Confirm closing date and time and notify all parties.
- Assist in solving any title problems (boundary disputes, easements, etc).
CALL M&R REALTY FOR SOLUTIONS TO YOUR REAL ESTATE WORRIES
Gene Brazzell follows a proven, detail-oriented approach to ensure successful real estate transactions and can do the same for you. He begins by conducting extensive research on the property's history, condition, and market value, uncovering any hidden issues through meticulous review of public records and zoning laws. Gene then evaluates neighborhood dynamics, considering factors like school quality, crime rates, and future developments to gauge long-term investment potential. He carefully analyzes financial details, from mortgage options to interest rates and ROI calculations, ensuring sound financial decisions. Legal aspects are thoroughly addressed, with Gene reviewing all contracts and regulatory requirements to ensure compliance. By coordinating with inspectors, appraisers, and attorneys, he gathers comprehensive insights, providing clients with a well-rounded perspective. Gene’s dedication to thoroughness and precision ensures property transactions that consistently exceed client expectations, and he is ready to apply this same successful approach to help you achieve your real estate goals.