
House Buying and Selling Guide
STEP 3
DETAILS ABOUT YOUR PROPERTY
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 74 through 83 are important as they are critical to marketing your home.
Steps 74 - 83
- Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies of your home listing information for them to review immediately.
- Maximize showing potential through professional signage.
- Market your home on over 100 internet sites including Zillow, Trulia, Realtor and MLS.
- Download your virtual tour to our www.youtube.com web site.
- Blog on the features of your home include a link to the YouTube video.
- Market your home on all the major social networking sites including Facebook, Linkedin, Twitter, Pinterest and Google+.
- Resubmit your home on Craiglist every other day.
- Schedule 30 day market reviews once on market to review showing feedback and pricing opinions from buyers.
- Utilize marketing experience so that our Craigslist posting stands out above the competition.
- Create a stand alone property site and unique URL that buyers can be directed to if they inquire about your home.
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 84 through 93 are important as they are critical to marketing your home.
Steps 84 - 93
- Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites.
- Discuss marketing ideas with “Mastermind” group of top Realtors.
- Provide copies of advertisements and marketing material for you.
- Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifying for and touring your home.
- Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.
- Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.
- Promote the benefits of your property to all agents in my office, and update them on any changes so they may convey enticing information to their buyers.
- Provide agents with information on home prior to showing to maximize showing potential.
- Log all home showings to keep record of marketing activity and potential purchasers.
- Follow up with all the agents who have shown your home with a personal phone call to answer questions they may have or send a home feedback survey to the agent three times in a nine day period.
M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home. Currently that list includes 151 items in our “Making Real Estate Simple” marketing system. Steps 94 through 103 are important as they are critical to marketing your home.
Steps 94 - 103
- Create 2 unique custom Craigslist ads along with other real estate websites.
- Prepare a monthly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc.) to keep you informed about key market conditions within your area. Create a “Market Snapshot” report that will be sent to you periodically (you can determine the schedule) that graphically illustrates what is currently happening with homes available, pending, or sold. This report is generated using your property’s address as the point of reference.
- Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.
- Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
- Handle paperwork if price adjustment needed.
- Change price in all marketing and internet sites.
- Take all calls to screen for qualified buyers and protect you from curiosity seekers.
- Receive and review all Offers to Purchase contracts submitted by buyers or buyers’ Agents to determine best negotiation position.
- Contact buyers’ agents to review buyer’s qualifications and discuss offer.
- Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes.
