M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home.  Currently that list includes 151 steps in our “Making Real Estate Simple” marketing system.  Steps 1, 2 and 3 are important because they are foundational steps to marketing your home with accurate information.

Steps 1 – 3

1. Research tax records to verify full and complete legal information including: owner’s full name, recorded square footage, annual tax bills, and other property information.
2. Research and verify legal description.
3. Verify legal name(s) and owner(s) in county public property records.

M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home.  Currently that list includes 151 items in our “Making Real Estate Simple” marketing system.  Steps 4 through 13 are important as they uncover information about home values in your area.

Steps 4 – 13

4. Research ownership, sales and mortgage history of the property.
5. Research the school districts, shopping, transportation, and employment options of the area.
6. Obtain detailed information about the property to assist in analyzing property.
7. Research homes currently on the market that buyers will be looking at in addition to your home.
8. Research homes that have recently gone under contract for sale in your area.
9. Research homes similar to your home that have recently sold.
10. Analyze the number of month’s inventory in your area and your neighborhood.
11. Analyze the price and condition of the homes that were successful in selling.
12. Analyze why other homes continue to stay on the market day after day.
13. Analyze homes that expired (did not sell) and why they were not successful.

M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home.  Currently that list includes 151 items in our “Making Real Estate Simple” marketing system.  Steps 14 through 23 are important as they are critical to determine the market value of your home.

Steps 14 – 23

14. Consider price per square foot of your competition and internet value estimates.
15. Call agents, if needed, to discuss activity on the comparable properties they have listed or recently sold in the area.
16. Perform detailed needs analysis to include reasons for your move, how quickly you need to move, and address any immediate concerns.
17. Obtain information that will help us prepare listing, advertising, and marketing materials. Questions will include: What type of improvements have you done to your home in the past five years? What other features of your home make it attractive to buyers?  What do you think the home is worth?
18. Give you an educated overview of current market conditions including national, your county and your neighborhood.
19. Discuss how buyers are finding homes, how many homes they typically look at before buying, and features that are most (and least) appealing to buyers. We will explain how this pertains to our marketing plat to get your home sold.
20. Discuss your competition and how you compare.
21. Review recently pending or sold comparable properties.
22. Discuss the concept of bracketing in order to bring the greatest number of buyers to you in the shortest amount of time.
23. Work cooperatively to determine a pricing strategy based on professional judgment and interpretation of current market conditions.

M&R Realty, Inc. has compiled a list of activities that are part of the marketing of your home.  Currently that list includes 151 items in our “Making Real Estate Simple” marketing system.  Steps 24 through 33 are important as they allow us to complete the administrative detail for placing your home on the market.

Steps 24 - 33

24. Prepare detailed estimated net proceeds analysis to determine approximately what you will receive or owe when the property closes. Included in this analysis will be costs associated with the sale included closing cost, prorated taxes, HOA credits, and commissions.
25. Work cooperatively with you to strategically price your home so that it “shows up” on more internet searches.
26. Confirm lot size and dimensions from your copy of the property survey, if available.
27. Obtain copies of floor plans, if available and make available to agents via the multiple listing system.
28. Review current appraisal, if available.
29. Identify homeowner association, contact information and dues.
30. Ascertain need for a lead based paint disclosure.
31. If property is rented, obtain copies of all leases, verify rents, deposits, and inform tenants of listing and how showings will be handled.
32. Prepare showing instructions for buyer’s agents and agree on showing time windows that are acceptable to you.
33. Complete a detailed checklist of the features and benefits of your home to be used for internet data entry and marketing.